Silicon Beach Digital Agency

CASE STUDY

AETHER Apparel

PAID MEDIA ADVERTISING

AETHER was born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors. AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.

Results

Our Facebook advertising solutions have increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.

Approach

  • Expanded interest-based audiences
  • Increased usage of lookalike audiences
  • Dynamic Product Ad
  • Custom retargeting segments

FACEBOOK ADVERTISING

We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.

RESULTS

INCREASED ROAS

0 x

FACEBOOK ROAS

0 %

INCREASED FB REVENUE

0 x

DECREASED CPA

0 %

RESULTS