Silicon Beach Digital Agency

CASE STUDY

Harley-Davidson®

GOOGLE SEARCH

Harley-Davidson® of Glendale and Santa Clarita are two of the most popular motorcycle shop in Los Angeles area — a very competitive geo-location to run PPC ads for Harley Davidson Motorcycles. Despite targeting a highly-competitive market, we experimented advanced bidding strategies and budget optimization that delivered the client outstanding results.

OUR STRATEGY

Our Google campaign generated over +200 new leads per month and increase conversion rate by optimizing media spend and previous cost per acquisition. 

Approach

  • Implemented effective account structure
  • Created conversion-optimized landing pages
  • Continuous optimization and testing
  • A/B Testing of landing page and Ad copies
  • Bid strategy optimization

GOOGLE SEARCH ADVERTISING

We constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).

RESULTS

AVERAGE CTR

0 %

CONVERSION RATE

+ 0 %

COST PER CONVERSION

- 0 %

NEW LEADS

+ 0

RESULTS