CASE STUDY
IRON SMOKE DISTILLEY
DIGITAL STRATEGY
Iron Smoke creates Artisan Crafted Straight Bourbon Whiskey in Fairport, NY. Voted “10 Best Bourbons Beyond Kentucky” by Forbes Iron Smoke got 95.5 points by the Whisky Bible score.
Challenge
Prior to launching Facebook Advertising with SB Digital, 80% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded AETHER’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.
Approach
- Improve website speed and re-designed the customer flow
- Implemented SEO strategy
- Launched direct-to-consumer Social Ads
- Implemented retargeting segments
GROWTH STRATEGY
We re-designed the entire customer journey and Iron Smoke website improving the the conversion rate and page speed load. Our SEO expert identified new potential opportunities and implemented a strategy that dramatically improved the organic search within the initial 3-months.
Then we launched Facebook and Instagram Ads using a unique set of interests and lookalike. Based on these audiences, we tested different creatives and promotions and matched them to a variety of audiences for prospecting ads.
Our Facebook advertising solutions increased ad revenues by 7.5x, and decreased CPA by 65%.
