CASE STUDY
SALTY FURNITURE
PAID MEDIA ADVERTISING
Salty is a globally surf inspired home decor & furniture brand. Salty Furniture designs and makes furniture inspired by the ocean and the surf culture.
Challenge
Salty came to SB Digital seeking to grow their e-commerce sales planting the seeds for aggressive revenue growth with search and social ads.
Approach
- Conversion-Driven Facebook Ads Sales Funnel
- Increased usage of lookalike and custom audiences
- Dynamic Product Ad
- Custom retargeting segments
FACEBOOK ADVERTISING
We built lookalike audiences from customer base and we launched a prospecting campaign which has earned 850% ROAS within the first month. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with Salty’s Instagram profile. These retargeting campaigns have earned a combined 480% ROAS.
Compared to the same period last year, our Facebook advertising solutions have tripled AETHER’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 55% despite doubling spend.
