CASE STUDY
SALTY FURNITURE
PAID MEDIA ADVERTISING
Salty is a globally surf inspired home decor & furniture brand. Salty Furniture designs and makes furniture inspired by the ocean and the surf culture.
Challenge
Salty came to SB Digital seeking to grow their e-commerce sales planting the seeds for aggressive revenue growth with search and social ads.
Approach
- Conversion-Driven Facebook Ads Sales Funnel
- Increased usage of lookalike and custom audiences
- Dynamic Product Ad
- After-pay implementation
- Custom retargeting segments
- Google Smart Shopping Campaign
- Retargeting strategy
FACEBOOK ADVERTISING
We used lookalike audiences from email customers database and we launched a prospecting campaign which has earned 620% ROAS within the two month. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with Salty’s Instagram profile. These retargeting campaigns have earned a combined 450% ROAS.
RESULTS
INCREASED ROAS
0
x
RETARGETING ROAS
0
%
INCREASED REVENUE
0
x
DECREASED CPA
0
%