From enabling industries like Big Data, to augmenting technologies like CRM, AI is changing the future of digital marketing in various ways. AI has the potential to revolutionize digital marketing through its use of data and its help with nurturing…
Shopify’s new ‘link-in-bio’ shopping tool …
In Business Insider’s latest piece, our Digital Strategy Team, weighs the benefits of Shopify’s Linkpop, their new ‘link-in-bio’ shopping tool. Read more here.
The Rundown: Apple’s ATT Privacy crackdown, a year on
A year after Apple’s crackdown on tracking, panic has turned to pragmatism. In Digiday’s newest article, our VP of Digital Strategy and Integrated Marketing, Calla Murphy, speaks on the response to App Tracking Transparency. Read more here.
Why Marketers are paying a lot more for digital ads in 2022?
The growth of digital ad spending since the pandemic began in 2020 has made online advertising more expensive — and helped digital ad giants Google, Facebook parent Meta, and Amazon soar in the pandemic. Google, Meta, and Amazon have recently…
5 Trends That Will Upgrade Your Digital Marketing in 2021
The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses…
How Apple’s iOS 14 Release May Affect Your Facebook Ads
We want to be sure that our clients are aware of upcoming Apple iOS14 changes that will impact Facebook / Instagram performance and measurement. We encourage you to talk with your digital agency partners or reach out to us directly…
iOS 14 = Facebook Ad Apocalypse? No Chance!
Worried that iOS 14 is going to cause a Facebook ad apocalypse? Well I’ve got good news! It looks like the iOS 14 update is going to have a much smaller impact on Facebook ads and Instagram ads than we…
Greenland Unicorns and the Magical Alicorn
Between 1943 and 1945, with the help of Warner Bros.’ finest, the U.S. Army produced a series of 27 propaganda cartoons depicting the calamitous adventures of Private Snafu. Who among us does not feel the shadow of fear cast by…
The Long, Forgotten Walk of David Ingram
Between 1943 and 1945, with the help of Warner Bros.’ finest, the U.S. Army produced a series of 27 propaganda cartoons depicting the calamitous adventures of Private Snafu. Who among us does not feel the shadow of fear cast by…
Dr Mitchill and the Mathematical Tetrodon
Between 1943 and 1945, with the help of Warner Bros.’ finest, the U.S. Army produced a series of 27 propaganda cartoons depicting the calamitous adventures of Private Snafu. Who among us does not feel the shadow of fear cast by…