DISPLAY ADVERTISING - Display, Native & Audio Advertising
Display ads are placed on relevant third-party websites in the form of banner, image, and text ads.
Native ads are designed to completely assimilate alongside the content and design of the websites they appear within, creating a seamless transition into your brand’s shopping experience.
- Perform campaign audit and opportunity analysis
- Provide creative format and tactic recommendations
- Develop performance-driven full-funnel targeting and campaign strategy
- Optimize against core KPIs
- Scale
At SB Digital Marketing Agency, we’ve helped our clients to gain the top spot on the search rankings by providing services like paid social media advertising, google & youtube ads marketing, display & native advertising, search engine optimization (SEO), digital branding services, and photo & video content marketing.
We leverage audiences and category segmentation to drive results.
Target Audiences
We build custom and lookalike audiences for each stage of the funnel based on your existing data (such as email, website events and demographic information). We serve the Ads to the most relevant audience for your Brand.
Creatives
We constantly provide the guidance and work with you to identify best performing Ad sets and we A/B test creatives to optimize results. We work on the copy and the best CTA (call-to-action) to hit our goals.
Optimize & scale
Our goals is to help you scale your business. Once we hit a ROAS (return-on-Ad-spend) goal we start increasing your Ad spend exponentially. We constantly monitor KPI’s, provide detailed reports and adjust accordingly.
CASE STUDY - AETHER APPAREL
AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.
Our Facebook advertising solutions increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.
ROAS
We launched custom. retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.
Online Revenue
We expanded AETHER’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns. These results brought a +35% online revenue year-over-year.
CPA
Despite almost doubling spend we decreased CPA (cost-per-acquisition) by 59%.
Frequently Asked Questions (FAQs)
Q. What classifies as a display ad?
A. This type of online advertisement combines text, images, and a URL leading to a website where a customer can find out more or purchase products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text (also called rich media ads).
Q. What are the benefits of using native advertising?
A. Native advertising is a type of digital marketing that uses the same channels and formats as the content publisher’s brand to deliver advertisements. It is an effective way for publishers to generate revenue from advertising and build brand awareness, which can be achieved through SEO.
Q. What is the best way to measure the success of a display campaign?
A. There are many ways to measure the success of a display campaign. One way is to look at the click-through rate (CTR) which is measured by dividing the number of clicks on an ad by the number of impressions.