LEADS FROM INSTAGRAM: IT IS POSSIBLE!
Use Instagram as a lead generation tool. Here is how:
1. Optimize your Instagram bio for lead generation
Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. You’re only allowed one link from the bio on your profile page.
Since you only get one, you need to use that bio link effectively. Plan these three elements carefully to create a compelling bio:
- The content
- The link
- The profile image
The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action. The bio link is also important. Instagram only allows you to add one clickable link, so you’ll want to optimize it to get the most clicks.
2. Create an Instagram-specific landing page
You can easily set up a landing page using a tool like Leadpages. (Paid version after free trial).
Connect this to a drip email campaigns tool to optimize the conversion opportunity. You can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. (Paid version after free trial)
3. Create and share great content
The Instagram platform is great for caption images; that’s why inspirational, motivational, and thought-provoking quotes work so well.
And quote posts are easy to put together. All you need are tools like Word Swag (free version), an app you can use to add text and fonts to free images. You can also use some of the more robust options like Canva. (Free and paid versions)
Feel-good content also performs well. You may have come across some of the Instagram videos from the nonprofit organization Shining Hope for Communities. These videos attract a lot of attention and engagement, simply because they make people feel good.
4. Engage and promote
The final step in engaging effectively with your audience is to post the right way.
Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales.
The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.
Compelling calls to action
Clear calls to action can mean the difference between posts that get buried in feeds and posts that go viral. You need to add a mix of CTAs driving to your lead magnet opt-in, CTAs for engagement, and promotional CTAs.
Contests and giveaways are a proven way to drive leads and followers. Contests can be organized for cash prizes or for free products. Online marketing veteran Neil Patel acquired143,000 followers on Instagram using contests and giveaways.
Share for shares
Doing a share-for-share campaign is a super simple way to tap into the follower base of other brands on Instagram. You’d simply email a relevant brand and ask if it would like to do a share-for-a-share. If the brand’s team agrees, you share their posts first, and they’ll reciprocate.