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MICRO INFLUENCERS = MACRO IMPACT

Regardless of your industry or are of expertise, there are Instagram accounts people frequently look to for guidance. And while these accounts might not be run by household names, as far as your target audience is concerned, they couldn’t be any bigger. You’ve heard the term influencer outreach thousands of times before, and at this point you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business.

Micro influencers work within the niches. They are are truly knowledgeable, passionate and authentic and are seen as a trusted source when it comes to recommendations for what to buy.

If you’re pushing beauty supplies, there are tons of influencers for you to choose from. On the flip side of things, if you’re a banking expert, you’ll probably be working with a smaller group of influencers. Either way, before getting started with all of this, do your due diligence, identifying the influencers who are most likely to work well with what your brand is looking to accomplish. Starting out, you might have a list of 15 to 20 target influencers. Whittle it down to anywhere between five and seven, though.That way, your outreach efforts are as focused as possible. Besides, should the need arise, you can always add to the list later on. Here some criteria to consider when picking micro influencers.

BRAND ALIGNMENT

We believe this is the most important consideration since the micro-influencers would be promoting your brand. Just like brand ambassadors, the way the micro-influencers portray themselves will say something about your brand.

NUMBER OF FOLLOWERS

The best follower size depends on the budget you have for the campaign. Influencers with more followers tend to ask for higher compensation. From research data from more than 800,000 Instagram users with at least 1,000 followers, we recommends working with influencers in the 10,000 to 100,000 follower range. They offer the best combination of engagement and broad reach, with like and comment rates that exceed influencers with higher followers.

ENGAGEMENT LEVEL

You can find clues on their profile. Do they post about your niche regularly? Do their followers like what they post? Do their followers praise their recommendations? To check how engaged their followers are, you can scroll through their recent posts and look at the comments on each post.

 

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