Silicon Beach Digital Agency

PAID SEARCH ADVERTISING - Google & Youtube Advertising

Advertising on Google can be very effective, but it is important to have an understanding of what you are advertising on and how it will benefit the company. YouTube ads also allow you to track how effective your campaign is in real-time as well as get useful analytics about the results of your campaign. This allows you to plan future campaigns based on what works and what doesn’t so that you can continue to grow and expand your business in the future.

Our approach goes beyond just search, with expertise in every Google Ad product, including Discovery, Display, Shopping, and YouTube.

  • Audit and analysis
  • Display and video recommendations & development
  • Product feed optimization
  • Campaign restructure
  • Audience expansion
  • Scale

At SB Digital Marketing Agency, we’ve helped our clients to gain the top spot on the search rankings by providing services like paid social media advertising, google & youtube ads marketing, display & native advertising, search engine optimization (SEO), digital branding services, and photo & video content marketing.

We leverage audiences and category segmentation to drive results.

Google and Youtube

We constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).

Lead Generation 

This Lead Generation Package includes creating ad copy and strategy for your search campaigns while also strategically launching and optimizing your landing pages. This strategy include the campaign setup & management, analyses & reporting, SEM audit and search ad copy.

E-Commerce Search

Our goals is to help you scale your eCommerce by constantly optimizing keywords, bidding strategies, ad copy to drive the best results possible. We strategically allocate your advertising dollars across platforms within Google, Bing, Yahoo and MSN and A/BA campaign strategy to optimize your ROI. 

CASE STUDY - Harley Davidson

Harley-Davidson® of Glendale and Santa Clarita are two of the most popular motorcycle shop in Los Angeles area — a very competitive geo-location to run PPC ads for Harley Davidson Motorcycles. Despite targeting a highly-competitive market, we experimented advanced bidding strategies and budget optimization that delivered the client outstanding results.

Our Google campaign generated over +200 new leads per month and increase conversion rate by optimizing media spend and previous cost per acquisition. 

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We managed to reach an average click-through-rate of all campaigns of 25% by constantly optimizing targeting and ad placements. 

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Conversion rate

We tested geo-located and interest-based audiences and increased the conversion rate by 50% compared to previous period. 

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Despite increasing the Ad spend we improved the cost-per-conversion (in this case calls and ‘get directions’) by 60% compared to previous period. 

Frequently Asked Questions (FAQs)

Q. What is the difference between Google Ads and YouTube ads?

A. Google Ads and YouTube ads are two different types of advertising that can be used to promote a business. YouTube ads appear before or after a video, while Google Ads appear in search results or in an ad unit on the website. Both types of advertising can be used for different purposes such as brand awareness, lead generation, customer acquisition, and sales conversions.

Q. What are the benefits of running a YouTube ad campaign?

A. There are many benefits of running a YouTube ad campaign. One such benefit is the ability to target your audience and have them watch your ad in their most convenient time. You can also run ads that are relevant to what they are watching on YouTube through the use of targeted keywords or demographic information.

Q. What are the advantages of using Google Ads?

A. Google Ads is one of the most popular advertising platforms in the world. It is a search engine that helps businesses to find customers who are interested in their products and services.