Silicon Beach Digital Agency

PAID SEARCH ADVERTISING

Google & Youtube Advertising

Our approach goes beyond just search, with expertise in every Google Ad product, including Discovery, Display, Shopping, and YouTube.

  • Audit and analysis
  • Display and video recommendations & development
  • Product feed optimization
  • Campaign restructure
  • Audience expansion
  • Scale

We leverage audiences and category segmentation to drive results.

Google and Youtube

We constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).

Lead Generation 

This Lead Generation Package includes creating ad copy and strategy for your search campaigns while also strategically launching and optimizing your landing pages. This strategy include the campaign setup & management, analyses & reporting, SEM audit and search ad copy.

Ecommerce Search

Our goals is to help you scale your eCommerce by constantly optimizing keywords, bidding strategies, ad copy to drive the best results possible. We strategically allocate your advertising dollars across platforms within Google, Bing, Yahoo and MSN and A/BA campaign strategy to optimize your ROI. 

CASE STUDY

Harley davidson

Harley-Davidson® of Glendale and Santa Clarita are two of the most popular motorcycle shop in Los Angeles area — a very competitive geo-location to run PPC ads for Harley Davidson Motorcycles. Despite targeting a highly-competitive market, we experimented advanced bidding strategies and budget optimization that delivered the client outstanding results.

Our Google campaign generated over +200 new leads per month and increase conversion rate by optimizing media spend and previous cost per acquisition. 

0 %

AVG. CTR

We managed to reach an average click-through-rate of all campaigns of 25% by constantly optimizing targeting and ad placements. 

+ 0 %

Conversion rate

We tested geo-located and interest-based audiences and increased the conversion rate by 50% compared to previous period. 

- 0 %

CPA

Despite increasing the Ad spend we improved the cost-per-conversion (in this case calls and ‘get directions’) by 60% compared to previous period.