Paid Social Marketing - Facebook & Instagram Advertising
Facebook and Instagram advertising is a great way to reach audiences. It is often used as a marketing tool for businesses that want to get in touch with their target audience.
Our approach is focused on identifying data-based opportunities for your brand to drive awareness, consideration and re-targeting
- Premium Facebook Marketing Partner
- Focus on generating positive ROI almost immediately
- Deep understanding & connections within Facebook
- Leverage existing data to drive conversions
A/B testing multiple creative options and audiences to optimize performance
At SB Digital Marketing Agency, we’ve helped our clients to gain the top spot on the search rankings by providing services like paid social media advertising, google & youtube ads marketing, display & native advertising, search engine optimization (SEO), digital branding services, and photo & video content marketing.
We leverage audiences and category segmentation to drive results.
We build custom and lookalike audiences for each stage of the funnel based on your existing data (such as email, website events and demographic information). We serve the Ads to the most relevant audience for your Brand.
We constantly provide the guidance and work with you to identify best performing Ad sets and we A/B test creatives to optimize results. We work on the copy and the best CTA (call-to-action) to hit our goals.
Optimize & scale
Our goals is to help you scale your business. Once we hit a ROAS (return-on-Ad-spend) goal of x5 or more we start increasing your Ad spend exponentially. We constantly monitor KPI’s, provide detailed reports and adjust accordingly.
OUR APPROACH - Build your brand story
We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties. After all, creating powerful, performance-based narratives for your brand is what marketing is all about.
We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.
Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.
We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.
We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.
CASE STUDY- AETHER APPAREL
AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.
Our Facebook advertising solutions have increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.
We launched custom. retargeting segments broken down by site visitors, top engagement (time on site, content views & page views) & users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.
We expanded AETHER’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns. These results brought a +35% online revenue year-over-year.
Despite almost doubling spend we decreased CPA (cost-per-acquisition) by 59%.
Frequently Asked Questions (FAQs)
Q. Can we advertise on Facebook and Instagram at the same time?
A. You have a better chance of reaching your clients if you advertise on both platforms. When you choose Instagram and Facebook for the same ad campaign, it will optimize distribution across both audiences, making it easier to reach your customers.
Q. What are the benefits of advertising on Instagram?
A. Instagram has been one of the most popular social media platforms for advertisers because it has a large user base of active users. This makes it easier for advertisers to reach their target audience and generate results in return.
Q. What are the benefits of advertising on Facebook?
A. The benefits of advertising on Facebook are numerous, but it all boils down to the reach of your business and its ability to connect with customers in a meaningful way. With Facebook ads, you can test out different ad campaigns to see what works best for you. You can also use Facebook ads to gain insights into the effectiveness of your marketing strategy.