Silicon Beach Digital Agency

Paid Social Marketing

Facebook & Instagram Advertising

Our approach is focused on identifying data-based opportunities for your brand to drive awareness, consideration and re-targeting

  • Premium Facebook Marketing Partner
  • Focus on generating positive ROI almost immediately
  • Deep understanding & connections within Facebook
  • Leverage existing data to drive conversions 
  • A/B testing multiple creative options and audiences to optimize performance

We leverage audiences and category segmentation to drive results.

Target Audiences 

We build custom and lookalike audiences for each stage of the funnel based on your existing data (such as email, website events and demographic information). We serve the Ads to the most relevant audience for your Brand.

Creative

We constantly provide the guidance and work with you to identify best performing Ad sets and we A/B test creatives to optimize results. We work on the copy and the best CTA (call-to-action) to hit our goals. 

Optimize & scale 

Our goals is to help you scale your business. Once we hit a ROAS (return-on-Ad-spend) goal of x5 or more we start increasing your Ad spend exponentially. We constantly monitor KPI’s, provide detailed reports and adjust accordingly. 

OUR APPROACH

Build your brand story

After all, creating powerful, performance-based narratives for your brand is what marketing is all about. We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties.

01

AUDIT

We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.

02

PLAN

Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.

03

IMPLEMENT

We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.

04

ANALYZE

We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.

CASE STUDY

AETHER APPAREL

AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.

Our Facebook advertising solutions have increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.

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ROAS

We launched custom. retargeting segments broken down by site visitors, top engagement (time on site, content views & page views) & users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.

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Online Revenue

We expanded AETHER’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns. These results brought a +35% online revenue year-over-year.

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CPA

Despite almost doubling spend we decreased CPA (cost-per-acquisition) by 59%.