CASE STUDY
AETHER Apparel
PAID MEDIA ADVERTISING
AETHER is a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.
Challenge
Prior to launching Facebook Advertising with SB Digital, 80% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded AETHER’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.
Approach
- Expanded interest-based audiences
- Increased usage of lookalike audiences
- Dynamic Product Ad
- Custom retargeting segments
FACEBOOK ADVERTISING
We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.
Compared to the same period last year, our Facebook advertising solutions have tripled AETHER’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.
