We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with AETHER’s social posts. These retargeting campaigns have earned a combined 617% ROAS.
Compared to the same period last year, our Facebook advertising solutions have tripled AETHER’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.