VIDEO CONTENT LIKE YOU MEAN IT
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.
A SIMPLE START: DOCUMENT WHAT YOU ARE SEEING
Instead of creating videos you want to go viral or start a trend, try creating video content that taps into existing conversation on the web or in your industry. If you run a bakery and there’s an ongoing debate on whether cupcakes are still a hot item, your next video might feature your team of decorators weighing in on the issue. Chances are other food industry professionals and news outlets are searching for more information and your brand can be the one to deliver and increase your credibility.
People connect with things that feel more real. Interviews, iPhone video, and shaky selfie videos are authentic to our daily lives. You want to create a video that is visually easy to understand and does not make me nauseous because your moving the camera too much, but don’t be afraid to drop the tripod and lighting kit for a different feel.
CONSISTENCY ALWAYS WINS!
No matter the platform or video type you want to create, look for opportunities to create consistency. If you are able to convert your viewers to a routine, it greatly helps your long term success.
MAKE IT DIGESTIBLE
Attention spans are shorter these days and you can make your content go further by breaking it down into easily consumable pieces with just one major point per video. Releasing a snippet of story per week can integrate with your social media posts and gradually build interest over time. The goal is to keep your audience coming back for more versus delivering just one video. Using analytics here can mean that the first set of content you produce can influence the performance of the next set with the insight gained along the way.
MATCH VIDEO TYPE WITH TARGET NEEDS