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  • review rating 5  Our company worked with Silicon Beach for the first time recently and the experience has been extremely positive. Had never experienced such a creative approach to digital marketing before. I would highly recommend them!

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    1/10/2018
  • review rating 5  Good digital marketing agencies are hard to come by. I’ve probably used at least 5 different ones for companies I’ve started or consulted for. And I really enjoyed working with the team at Silicon Beach Digital because they were very hands on and explained their strategy and executed it professionally. A lot of the times I was stuck with an agency that wasn’t transparent and then it became very difficult to try to tie into results and see the return on investment. SBDA was the complete opposite and they really work with you on a budget especially if you are a start up! I highly recommend giving them a shot!

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    1/10/2018
  • review rating 5  SB Digital has been a true partner in our journey to launch a new website and drive new business leads. As a growing agency, we appreciated the flexibility their month-to-month engagement offered. The team is talented, attentive and highly efficient. We definitely recommend this agency!

    thumb Alessandro Ricchiardi
    1/15/2018
  • review rating 5  This company definitely knows what they are doing. They deliver results as promised, they are professional and really care about each customers specific needs. I highly recommend them to everyone.

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    1/10/2018
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WHAT IS INFLUENCER MARKETING?

Let’s back up for a minute. What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? Influencer marketing is designed to tap into an existing community of engaged followers.

Influencers — or influential people — are specialists in their particular niches, and have established a high level of trust and two-way communication with their follower bases.

As a result, these individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers.

There is some overlap between celebrity endorsements and influencer marketing campaigns, but fans of influencers trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract. And while there is often a formal agreement in place between brands and influencers, influencers tend to be more selective about their affiliations, choosing to partner with brands that reflect their unique personal brands and won’t alienate their followers.

Celebrity product endorsements are less about engagement and more about attaching a person’s fame and name recognition to a particular brand. For brands, celebrity-driven campaigns are much more about grabbing the attention of a wide audience than tapping into a very specific niche.

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