Iron Smoke Distillery

Iron Smoke creates Artisan Crafted Straight Bourbon Whiskey in Fairport, NY. Voted “10 Best Bourbons Beyond Kentucky” by Forbes Iron Smoke got 95.5 points by the Whisky Bible score.

SB Digital Agency

Challenge

Prior to launching META Advertising Iron Smoke had limited experience with direct-to-consumer advertising solutions. We implemented a strategy focused on boosting e-commerce growth and customers acquisition while remaining three-tier compliant.

Approach

  • Improve website speed and re-designed the customer flow
  • Implemented SEO strategy
  • Launched direct-to-consumer Social Ads
  • Implemented retargeting segments

Results

Our Facebook advertising solutions increased ad revenues by 7.5x, and decreased CPA by 65%.

  • Growth Marketing

    We re-designed the entire customer journey and Iron Smoke website improving the the conversion rate and page speed load. Our paid media team identified new potential opportunities and implemented a strategy that dramatically improved DTC online revenue within a few months.

    • ROAS

      0X

    • Web Traffic

      +0%

    • Online Revenue

      +0%

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