PANDA Surfboards

PANDA Surfboards is a surfboard crafting project, drawn from the mind of shaper Blake Peters.

SB Digital Agency

Challenge

PANDA Surfboard came to SB Digital seeking to grow their e-commerce sales; Before working with SB Digital, the company never ran paid social advertising and so there we no historical data available.

Approach

  • We implemented tracking pixels across PANDA website
  • We built Conversion-Driven Facebook Ads Sales Funnel
  • Increased usage of lookalike and custom audiences
  • We A/B tested audiences and creatives to optimize Ad spend
  • Custom retargeting segments

Results

Our META Advertising solutions have helped doubling PANDA’s online revenue and  increasing brand awareness across all media channels. 

  • META ADVERTISING

    We launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with PANDA social media. These retargeting campaigns have earned a combined 420% ROAS.

    • ROAS

      0x

    • Online Revenue

      +0%

    • CPA

      -0%

    • Web Traffic

      +0%

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